Once we discovered this concept we began testing a variety of services to get our foot in the door and help business owners solve a problem quickly to prove our value and sell our other services.
We tried all types of services from Facebook Ads/Pages, Websites, SEO Services and more as our foot in the door but we often found those to not really work because businesses don't care enough about that stuff.
What they do care about is their bottom line and with bad reviews/reputation, it's EASY to point out how much it's hurting their business and that most certainly gets their attention.
We always knew bad reviews were hurting businesses and that trend was only going to grow but at first we had no clue how to actually help a business that had this problem.
Luckily one day a client of ours came to us asking to help fix their maps rating/reviews which forced us to figure it out.
We immediately went "under the hood" and "down the rabbit hole" in an effort to figure out how we could help this client, and many more, fix their reputations online.
At first we didn't know what to do but eventually we came across a couple methods that were working well for other agencies and began to test them out for ourselves.
Once we began testing a couple of the methods we discovered and saw how quickly it drove positive results for that client, we knew that we were on to something with reputation management services.
Not only was it pretty easy to get results but it was also pretty easy for our client to understand how we were doing, why it was helping them and why they needed to keep paying us for this service!
That's when it hit us like a ton of bricks...